CLIENT

AP Alchemy & MineField

BRIEF

Art direct and shoot a campaign for their new album release

EXECUTION

I directed and shot this photoshoot with the aim to capture a old school style heist combined with the urban culture that defines the rap groups sound while embracing a cinematic style. These series of images highlight the group's innovative style and energetic performances.

RESULT

The authentic representation of the groups identity, blending the old with the new was well received on social media gathering a total of 600k views, 40k likes and 3000 new organic followers.